{"id":4948,"date":"2010-08-22T17:42:20","date_gmt":"2010-08-22T15:42:20","guid":{"rendered":"https:\/\/www.xaviergimeno.net\/ca\/?page_id=4948"},"modified":"2026-02-18T16:41:34","modified_gmt":"2026-02-18T15:41:34","slug":"capitol-6-mass-persuasion","status":"publish","type":"page","link":"https:\/\/xaviergimeno.net\/ca\/papers\/capitol-6-mass-persuasion","title":{"rendered":"Cap\u00edtol 6 de Mass Persuasion: El context social i cultural de la persuasi\u00f3 de massa"},"content":{"rendered":"

Cap\u00edtol 6: El context social i cultural de la persuasi\u00f3 de massa de l\u2019obra Mass Persuasion de Robert K. Merton, tradu\u00eft al catal\u00e0 i introdu\u00eft per Xavier Gimeno Torrent. Publicat a Papers: Revista de Sociologia, 2013, volum 98, n\u00famero 1: 177-207.<\/em><\/p>\n

Mass Persuasion <\/i>\u00e9s el primer estudi a gran escala en qu\u00e8 s\u2019empra el m\u00e8tode de l\u2019entrevista enfocada. El llibre \u00e9s, en aquest sentit, un bon exemple d\u2019\u00fas del m\u00e8tode, aix\u00ed com tamb\u00e9 un cas exemplar de triangulaci\u00f3 de les t\u00e8cniques quantitatives i qualitatives, en un moment en qu\u00e8 el concepte de triangulaci\u00f3 encara no s\u2019havia plantejat expl\u00edcitament. D\u2019altra banda, \u00e9s un dels primers fruits de la col\u2022laboraci\u00f3 que s\u2019estableix entre Paul Felix Lazarsfeld i Robert King Merton quan s\u2019integra en el Bureau of Applied Social Research (BASR) de la Columbia University, on es desenvolupar\u00e0 la major part de la seva traject\u00f2ria cient\u00edfica. \u00c9s una de les obres m\u00e9s importants de Robert Merton sobre els mitjans de comunicaci\u00f3 i tamb\u00e9 un cas paradigm\u00e0tic d\u2019un dels seus treballs m\u00e9s memorables en el camp de la comunicaci\u00f3 de massa, una tem\u00e0tica que va practicar escassament per\u00f2 amb resultats brillants que s\u00f3n del tot reivindicables.<\/p>\n

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<\/a><\/a><\/a><\/a><\/a><\/a><\/a><\/div><\/div>Text complet en PDF<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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