{"id":4950,"date":"2010-08-22T17:42:20","date_gmt":"2010-08-22T15:42:20","guid":{"rendered":"https:\/\/www.xaviergimeno.net\/es\/?page_id=4950"},"modified":"2026-02-18T16:42:17","modified_gmt":"2026-02-18T15:42:17","slug":"capitulo-6-mass-persuasion","status":"publish","type":"page","link":"https:\/\/xaviergimeno.net\/es\/papeles\/capitulo-6-mass-persuasion","title":{"rendered":"Cap\u00edtulo 6 de Mass Persuasion: El contexto social y cultural de la persuasi\u00f3n de masa (en catal\u00e1n)"},"content":{"rendered":"<p style=\"text-align: left;\"><em>Cap\u00edtulo 6: El contexto social y cultural de la persuasi\u00f3n de masa de la obra Mass Persuasion de Robert K. Merton, traducido al catal\u00e1n e introducido por Xavier Gimeno Torrent. Publicado en Papers: Revista de Sociologia, 2013, volumen 98, n\u00famero 1: 177-207.<\/em><\/p>\n<p><i>Mass Persuasion <\/i>es el primer estudio a gran escala en que se emplea el m\u00e9todo de la entrevista enfocada. El libro es, en este sentido, un buen ejemplo del uso del m\u00e9todo, as\u00ed como tambi\u00e9n un caso ejemplar de triangulaci\u00f3n de las t\u00e9cnicas cuantitativas y cualitativas, en un momento en que el concepto de triangulaci\u00f3n a\u00fan no se hab\u00eda planteado expl\u00edcitamente. Por otra parte, es uno de los primeros frutos de la colaboraci\u00f3n que se establece entre Paul Felix Lazarsfeld y Robert King Merton cuando se integra en el Bureau of Applied Social Research (BASR) de la Columbia University, donde se desarrollar\u00e1 la mayor parte de su trayectoria cient\u00edfica. Es una de les obras m\u00e1s importantes de Robert Merton sobre los medios de comunicaci\u00f3n y tambi\u00e9n un caso paradigm\u00e1tico de uno de sus trabajos m\u00e1s memorables en el campo de la comunicaci\u00f3n de masa, una tem\u00e1tica que practic\u00f3 escasamente pero con resultados brillantes que son del todo reivindicables.<\/p>\n<div class=\"addthis-pagines\">\n<div class=\"a2a_kit a2a_default_style\" data-a2a-icon-color=\"#6C981A\">\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/xaviergimeno.net\/es\/papeles\/capitulo-6-mass-persuasion\" data-a2a-title=\"Cap\u00edtulo 6 de Mass Persuasion: El contexto social y cultural de la persuasi\u00f3n de masa (en catal\u00e1n)\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fxaviergimeno.net%2Fes%2Fpapeles%2Fcapitulo-6-mass-persuasion&amp;linkname=Cap%C3%ADtulo%206%20de%20Mass%20Persuasion%3A%20El%20contexto%20social%20y%20cultural%20de%20la%20persuasi%C3%B3n%20de%20masa%20%28en%20catal%C3%A1n%29\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fxaviergimeno.net%2Fes%2Fpapeles%2Fcapitulo-6-mass-persuasion&amp;linkname=Cap%C3%ADtulo%206%20de%20Mass%20Persuasion%3A%20El%20contexto%20social%20y%20cultural%20de%20la%20persuasi%C3%B3n%20de%20masa%20%28en%20catal%C3%A1n%29\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fxaviergimeno.net%2Fes%2Fpapeles%2Fcapitulo-6-mass-persuasion&amp;linkname=Cap%C3%ADtulo%206%20de%20Mass%20Persuasion%3A%20El%20contexto%20social%20y%20cultural%20de%20la%20persuasi%C3%B3n%20de%20masa%20%28en%20catal%C3%A1n%29\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_print\" href=\"https:\/\/www.addtoany.com\/add_to\/print?linkurl=https%3A%2F%2Fxaviergimeno.net%2Fes%2Fpapeles%2Fcapitulo-6-mass-persuasion&amp;linkname=Cap%C3%ADtulo%206%20de%20Mass%20Persuasion%3A%20El%20contexto%20social%20y%20cultural%20de%20la%20persuasi%C3%B3n%20de%20masa%20%28en%20catal%C3%A1n%29\" title=\"Print\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_printfriendly\" href=\"https:\/\/www.addtoany.com\/add_to\/printfriendly?linkurl=https%3A%2F%2Fxaviergimeno.net%2Fes%2Fpapeles%2Fcapitulo-6-mass-persuasion&amp;linkname=Cap%C3%ADtulo%206%20de%20Mass%20Persuasion%3A%20El%20contexto%20social%20y%20cultural%20de%20la%20persuasi%C3%B3n%20de%20masa%20%28en%20catal%C3%A1n%29\" title=\"PrintFriendly\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_mendeley\" href=\"https:\/\/www.addtoany.com\/add_to\/mendeley?linkurl=https%3A%2F%2Fxaviergimeno.net%2Fes%2Fpapeles%2Fcapitulo-6-mass-persuasion&amp;linkname=Cap%C3%ADtulo%206%20de%20Mass%20Persuasion%3A%20El%20contexto%20social%20y%20cultural%20de%20la%20persuasi%C3%B3n%20de%20masa%20%28en%20catal%C3%A1n%29\" title=\"Mendeley\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_dd addtoany_share_save addtoany_share\" href=\"https:\/\/www.addtoany.com\/share\"><\/a><\/div><\/div><a style=\"float: right;\" title=\"Cap\u00edtulo 6 de Mass Persuasion: El contexto social y cultural de la persuasi\u00f3n de masa (en catal\u00e1n)\" href=\"https:\/\/xaviergimeno.net\/files\/capitol6.pdf\" target=\"_blank\" rel=\"noopener\">Texto completo en PDF<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cap\u00edtulo 6: El contexto social y cultural de la persuasi\u00f3n de masa&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":4668,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-4950","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cap\u00edtulo 6 de Mass Persuasion: El contexto social y cultural<\/title>\n<meta name=\"description\" content=\"Traducci\u00f3n catalana del Cap\u00edtulo 6 de la obra Mass Persuasion de Robert K. 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